The look & feel of traditional packaging in healthcare here has been very clinical in its form fact. A product category were the consumers prefer to store the product in a cabinet, due to its association with ailment. Myfy a fibre supplement brand planned to have a product that its consumers were proud enough to keep it out. Our consumer research validated our believe that a well-designed, youthful looking packaging is something they were happy and proud to flash it rather than tuck it away. And that gave birth to a pretty compact refill tin box which our consumers were glad to carry it around in open.