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Indigrid, India’s first and largest Infrastructure Investment Trust (InvIT) in the power transmission sector. A brand we were involved from inception – naming, identity creation, communication to workplace designing. Indigrid wanted us to transform its office space to a desirable environment where people would love to spend time, feel inspired and be productive.
We modernized a legacy business from the power sector, by using materials closer to their category – metal and juxtaposed it to the design we saw in every element from their business. Be it the raw design energy in a transformer or the mammoth power grids or the beautiful reams of cables. The design was simplified by converting images to graphic art of the pieces depicted in the case studies here.
