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Birthing is a momentous event in a couple’s life, making constant visits to the doctors and to experience the hospital environment had to be a pleasurable moment.
We designed over 12 units across the country at the cloudnine hospitals to bring alive the journey of a mother and her darling child. Each space was brought to life keeping in mind the smaller nuances of parents-to-be and their needs.
Our challenge was to infuse brand warmth within a system that unified hospital experience across cities. And something that was very different from a typical hospital.
The heart of the project was the illustrative artwork with a particular style that reinforces identification for each new unit. The artwork creates an emotional connection to the hospital’s brand, calms anxieties and offers positive distractions for all ages.
